The Porsche Effect on Lifestyle
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But if you stretch your budget to buy a Porsche, your identity shifts. You are now a Porsche
person. And Porsche people don’t wear scratched sunglasses. Porsche people don’t
have cheap IKEA furniture. Porsche people don’t eat off paper plates. The car becomes
the anchor item. It sets a new baseline for your entire life. And anything that
falls below that baseline creates psychological tension. It feels wrong. Embarrassing.
Inconsistent. So you upgrade. The car forces you to upgrade your wardrobe.
The wardrobe forces you to upgrade your vacations.
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