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The Power of Reciprocity: Cialdini's Influence Principle
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Created December 14, 2025About this video
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Video Transcript
Full text from the video
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Ever wonder why you sometimes say 'yes' when you mean 'no'? It's the subtle
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power of influence. Today, let's explore Reciprocity: the deep-seated human urge to repay
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what we've received. Think of that free sample at the supermarket. You feel a
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subtle pressure to buy, right? Or the charity that sends you
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a small gift with their donation request. It's a powerful trigger.
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Be aware of this rule. Recognize when it's being used, and decide consciously.
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