The Propinquity Effect: Make Friends Easily

Want to make more friends or get your crush to notice you without saying anything single

word? Its called the Propinquity Effect, and its secret reason you like the people

you do. The Science: In a famous study of college dorms, researchers found

that the best predictor of friendshi wasn't personality or hobbies, it was distance. People living next

door to each other were 10 times more likely to be friends than people living just 2 floors apart.

The Logic: Your brain is a survival machine. Anything "new" is a potential threat.

But every time you see a face and nothing bad happens, your brain checks a box that says

"Safe". Over time, your brain mistakes that familiarity for liking.