The Rise and Fall of Movie Pass

In 2017, a remarkable development shook the movie industry. A service named

Movie Pass, relatively unknown, declared that for only $9.95 a month, audiences could

enjoy a movie every day at theaters across the nation. The reaction was chaotic.

Websites crashed as millions flocked to register. For a fleeting, blissful moment,

it appeared someone had unlocked the secret to revitalizing the faltering theater business.

Movie Pass aimed to invigorate Hollywood’s box office. But the crucial question was whether

this was a visionary business model or a disastrous miscalculation. The summer of Movie Pass wasn't merely

a business event; it became a cultural phenomenon. Film enthusiasts rejoiced,