The Shocking Truth Behind Corporate Holiday Posts

And the numbers here are pretty stark. The researchers found that a shocking

73% of the content they analyzed from both companies was basically ritualistic virtue signaling.

Big moral claims without much, you know, proof in the post itself.

And this performance is super concentrated in time. Yes. 73% of the posts

they looked at were all jammed into October. To sync up with the Hindu festival

cycle? Yeah. Diwali. Exactly, and it works.

Those posts got way more engagement, over 800 likes on average, compared to maybe

300 outside that festival window. The business case is obvious, but the ethical