The Story Spine Framework

Give me just 60 seconds, and I’ll show you how to tell stories like Pixar,

TED speakers, and top CEOs. I’m an executive storytelling and communication coach,

and this is the same framework they all use — even in the most boring work presentations.

It’s called the Story Spine. First: Once upon a time, every day.

This sets the context. Where were you? What was happening? Paint the picture. Then: But one day…

Something goes wrong. A problem appears. This is where tension is created. Next: Because of

that… This is the journey. The actions you take, the struggle,

the solution — until you reach the breakthrough. And finally: Ever since then… This is the outcome.