The Strategy Behind McDonald's $1 Coke

Why is a Coke at McDonald’s only $1? Cheaper than most convenience stores?

It sounds crazy, but it’s all part of the strategy. McDonald’s isn’t trying to make money

from the soda. They sell it dirt-cheap to pull you through the door. And once you’re

standing at the counter… you start noticing the burger combos, the fries,

the chicken sandwiches. And here’s what happens: 👉 You don’t just buy a drink.

👉 You end up grabbing a full meal you weren’t planning to get. This strategy is

called the “loss leader.” They’re willing to lose money on one item… to profit

from everything else. Because they know one thing for sure: The profit doesn’t