The Streaming Revolution: Unbundling to Rebundling

PART 1 — The Great Unbundling and Rebundling When streaming first took off, it felt like freedom.

Netflix was simple — one low price, no ads, everything you could imagine.

Cable was the opposite — hundreds of channels you didn’t care about, full of ads,

long-term contracts. Streaming said, “We’ll give you what you want, when you want,

for much less.” For a while, it worked. Then studios noticed something.

Netflix was making money from their shows. Disney, Warner Bros,

NBC, and Paramount thought, “Why not create our own streaming services?”