The Streaming Subscription Dilemma

Friends went to Max. The Office went to Peacock. Marvel and Star

Wars went to Disney+. Netflix had to fill the gap with originals. What started as one cheap service

turned into a dozen expensive ones. We called it “the great unbundling.” More choice,

yes, but more subscriptions to get what you used to have in one place.

Then companies began rebundling. Disney offered Disney+, Hulu, and ESPN+ together.

Paramount merged with Showtime. Max included Discovery+. Amazon made bundles inside Prime Video.

Sound familiar? It’s cable, but digital. We’re paying more for bundles again.

PART 2 — Less for More: Digital Shrinkflation You’ve heard of shrinkflation — paying the same