The Subscription Economy Explained

Subscriptions weren't created for your convenience. They were created for theirs.

Before the 2000s, companies had a problem. They sold you something once and hoped you'd

come back. That model is expensive and unpredictable. You can't forecast revenue when every

sale is a gamble. Then software companies figured it out. Adobe, Microsoft,

Salesforce. They stopped selling products and started renting access. Monthly payments.

Predictable income. Recurring revenue. Wall Street loved it. Investors don't

just want profit. They want reliable, scalable profit. Subscriptions deliver that.

One customer paying twelve times a year is worth more than twelve customers paying once.