The Tipping Point of Viral Ideas

Alright, let’s talk about why some ideas blow up and others just flop.

Like, why did speedrunning Minecraft suddenly become a thing? Or why did Among

Us go from total obscurity to global obsession in like, a week? It’s not random.

It’s called The Tipping Point, and it’s basically the cheat code for going viral.

So here’s the deal. First, you need the right people. Not just any people

— the ones who make stuff spread. You’ve got the social butterflies who know everyone,

the info junkies who always have the latest hacks, and the hype machines who can sell you

a dirt block and make it sound like a diamond. These people are the spark.