The True Purpose of Business

“Let me ask you something: What do most people say the purpose of a business is?

To make money. To make profit. But that’s not the real answer. The real purpose

of a business is simple: to create and keep customers. Because if you consistently

create customers — and keep them in a cost-effective way — profit becomes the result,

not the goal. Want to know the number one reason businesses fail? Low sales.

And the number one reason businesses succeed? High sales. It always comes

back to the same thing: your ability to attract customers and keep them coming

back. If you look at every successful business, they’re all obsessed with one thing —