The Truth Behind Natural Flavors

The food industry's biggest lie is hiding in plain sight on every package you buy.

When your favorite snack says natural flavors, it doesn't mean what you think it

means. That innocent sounding ingredient can legally include chemicals extracted from beaver

anal glands, lab-grown bacteria cultures, or synthetic compounds made in factories.

The only requirement is that it technically originated from something found in nature at some

point. Here's the crazy part. Companies don't have to tell you

what's actually inside those natural flavors because it's legally protected as a trade secret.

So that strawberry flavor in your yogurt could literally come from wood pulp or castoreum from