The Two Biggest Emotional Drivers to Make Someone Change

It's the consequences of not, of what can happen if they don't. It's the fear of

getting them to feel and see what the future could look like if they don't solve that.

It's a pain of fear. It's... What are the two biggest emotional drivers that cause

a human being to wanna change? Pain and the fear of future pain. So if you can't

help them relive their pain of their current situation in their past, and then have a

fear of future pain, they feel no need to what? Change. There's that word

change again. And if your prospect feels no need to change, that's why they

give you objections, and that's why they don't buy from you. Even though they basically raised