The "Unlock" for Successful UGC

And at one point I just decided, "You know what? Let's just try this product seeding

thing," which I'll explain shortly here. And all of a sudden we found two winning

ads in the first ten videos that we did from product seeding. And now product

seeding itself is not the reason why this works. I wanna make that clear.

But what product seeding is, is when you just give the product to people.

You don't actually pay them anything, you just send them the product and that is it.

And when we did that, we were kind of in this weird scenario where we're like,

"Well, I don't really wanna give this person a script because, you know,