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The Wartime Origin of Chocolate Spread

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Created July 23, 2025

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Video Transcript

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You know it, you love it. But did you know your favorite chocolatey spread was actually

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a brilliant wartime hack? During World War Two in Italy, chocolate was incredibly

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rare and expensive. A pastry maker named Pietro Ferrero was in a tough spot. So,

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he got creative. He took the tiny bit of cocoa he could afford and mixed it with a

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ton of ground-up local hazelnuts to make it last longer. His "desperation

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recipe" was so delicious that even after the war, when chocolate was easy to get again,

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people kept demanding more! Today, that delicious wartime solution sells over

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365 million jars every single year. So if this story made you hungry, share it with friends

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