The Zeigarnik Effect Explained

Your brain is literally wired to hate incomplete information. Scientists call it the Zeigarnik

Effect. When you start something, your mind creates a mental loop that stays open until

you finish. That's why cliffhangers drive you crazy and unfinished tasks haunt you at night.

Marketers exploit this by leaving stories incomplete, making you crave the ending.

Your brain treats missing information like an actual itch that demands to be scratched.

The wild part is that incomplete memories stick better than complete ones because your brain

keeps replaying them, trying to close the loop.