The Zero Moment of Truth: Win or Lose in Seconds

This brings us to the most crucial moment in your customers' decision-making process,

the zero moment of truth. Google calls it the zero moment of truth.

This is the exact moment when someone decides they need a service and starts searching online.

Here's the thing: decisions are made in seconds. A customer sees your listing or

your website, and in that brief moment, they're making a judgment about whether

they trust you or not. That moment could determine whether they hire you or

move on to your competition. So, the question is, when that moment

comes, are you showing up and are you standing out? Ask yourself,