Think West: Marco's Journey from Elf to Santa

As you know, Last year I spent a few days in Lapland. I met Santa

Claus. We talked long into the night, drinking golden mead beneath the northern

lights, and somewhere between stories, laughter, and silence,

I stole a few secrets and learned what it truly means to be Santa

Claus. Leadership is not about having all the answers. It’s about creating

the conditions for others to succeed. Being Santa doesn’t mean only delivering gifts.

It means listening. Supporting. Trusting. And believing in people even before

results show. Because when you truly believe, even the impossible can become possible.