AI Generated Video

Transforming ARCH's Digital Story

T
Created November 26, 2025

About this video

See a B2B website review for ARCH Cutting Tools, revealing how to shift from selling tools to transformation. Learn vital digital marketing strategy insights...

https://www.revid.ai/view/transforming-archs-digital-story-V0xFk59G56dyoblgwnnU

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Video Transcript

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Hey Shane — Ian here from Beyond Marketing & Events. Here is my quick observation after

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looking through ARCH Cutting Tools’ website and digital footprint. We’ve worked with

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over 600 companies, including Disney, Siemens, Universal, and AdventHealth

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— and across all of them, one truth never changes: People don’t respond

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to services. They respond to transformation. And right now, that’s the one thing

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ARCH isn’t showing online. ARCH’s site ranks for thousands of keywords — but most

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of them are commodity terms like drill size or slot cutter. Meanwhile, competitors like

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Harvey Tool and Maritool are outranking ARCH for hundreds of high-intent, decision-level searches.

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