Transforming ARCH's Digital Story
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See a B2B website review for ARCH Cutting Tools, revealing how to shift from selling tools to transformation. Learn vital digital marketing strategy insights...
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Video Transcript
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Hey Shane — Ian here from Beyond Marketing & Events. Here is my quick observation after
looking through ARCH Cutting Tools’ website and digital footprint. We’ve worked with
over 600 companies, including Disney, Siemens, Universal, and AdventHealth
— and across all of them, one truth never changes: People don’t respond
to services. They respond to transformation. And right now, that’s the one thing
ARCH isn’t showing online. ARCH’s site ranks for thousands of keywords — but most
of them are commodity terms like drill size or slot cutter. Meanwhile, competitors like
Harvey Tool and Maritool are outranking ARCH for hundreds of high-intent, decision-level searches.
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