Transforming Steel Distribution in Africa

One assumption I had about working in Africa that completely flipped was around infrastructure and

competition. When we visited client's factory, I was honestly amazed. The factory was

extremely organized, processes were clearly defined, the setup was almost state-of-the-art.

And this was their old factory. One of... Another major challenge was to understand

how to build long-lasting and sustainable relationships with customers where linguistic barriers

are prominent. So, you have to identify common grounds and you have to work

with them in understanding their point of view and their cultural orientation and their drives and

motivation and align them to the broader transformation objectives. This proved that practice is not