Understanding Gold: Karats, Colors, Strategy

Gold comes in more varieties than most people realize and each type tells a completely different

story about wealth and strategy. Pure 24 karat gold is financial insurance in solid form,

the kind of asset that survives economic collapse and currency devaluation because governments cannot

print more of it. But here's what most investors miss. That same purity that makes it valuable

also makes it too soft for daily wear, which is why jewelers had to get creative. 22 karat gold became

the sweet spot in traditional cultures, pure enough to hold value but durable enough to craft

into heirlooms passed down through generations. Then 18 karat changed the luxury game entirely by mixing

gold with stronger metals, creating pieces that could withstand decades of wear