Understanding Personal Branding

Every single person listening to this has a personal brand. You might not think you do.

You might think you haven’t built one yet. But that just means your brand may not

be very far-reaching — not that it doesn’t exist. Your bio on social media?

That’s your personal brand. The way you show up on Instagram. How you conduct

yourself on Facebook. The content you post, the comments you leave,

the things you choose to engage with — all of it. That’s your digital reputation.

And that’s exactly what personal branding is. If I asked you how important reputation

is, you’d probably say it’s everything — in relationships,