The Brainrot Phenomenon: A Digital Battle

A new term dominates our digital discussions: 'brainrot.' Named Oxford Word of the

Year 2024, it reflects a growing concern. This refers to the consumption of

low-quality, addictive online content, often short-form entertainment and doomscrolling. It signifies a

perceived negative impact on mental functioning and attention spans, particularly among younger generations.

The term highlights a societal struggle against the constant bombardment of intellectually unstimulating digital media.