Wake Up Your Brain with Cold Air

HOOK — conversational, funny, not cringe “Okay—real question. Why does your brain

act like it has 2 braincells every morning? Because… turns out your NOSE has been

holding a secret power-up. Yeah. Your nose.” (avatar raises eyebrow)

“I know. Sounds stupid. But listen.” STORY-STYLE EXPLAINER “You ever step outside,

take one cold breath, and suddenly—boom—your brain wakes up like it remembered taxes?” (avatar small laugh)

“That’s not magic. That’s an actual reflex built into your nose.” “When cold air hits

the inside of your nose, it pokes this tiny brain switch— the locus coeruleus—

aka your brain’s ‘Wake the hell up’ button.” (avatar points at head)