When Timing Makes Medicine Work Better

What if the effectiveness of your medication depended less on what you take, and more on when

you take it? Science is discovering that timing really is everything. Studies show that

a massive portion of our genome follows a strict 24-hour rhythm. Remarkably,

the targets of many best-selling drugs and WHO-essential medicines are actually these "oscillating"

genes. This means your body might be significantly more receptive to a treatment at 8

AM than at 8 PM because the gene the drug is targeting is only "awake" at that time.

We're entering an era of circadian-timed administration, where understanding our genetic clock

can lead to much better clinical outcomes. From the "clock genes" in your DNA