Why Does Bubble Gum Lose Its Flavor So Fast? | RapidSmartFacts

Bubble gum can taste amazing for the first minute… then it suddenly fades.

That fast flavor drop is built into how gum works. Gum is made

of a chewy base plus sweeteners and flavor oils. The gum base doesn’t dissolve,

but the flavor ingredients do. When you chew, saliva quickly pulls out the easiest-to-release

sweeteners first. That creates the strong 'first burst' of taste. Flavor oils also

get released early, then drop as the concentration decreases. Some sweeteners are designed to last

longer, but they still get diluted over time. Your brain also

adapts to repeated taste signals. This is called sensory adaptation, and it makes