Why Split-Screen Videos Hook You

we end up spending hours scrolling on our phones watching late night mukbangs of huge hauls of

food, slime and wax asmr, and even unboxings. first are the biological influences.

dopamine is a chemical in your brain that makes you feel motivated and rewarded and it’s released when

something is exciting, satisfying, or new. split attention videos are basically

dopamine machines because the story makes you curious about what’s going to happen next,

while the gameplay keeps your brain visually entertained. even when the story gets boring without

you realizing, the distractions in the back keep your brain stimulated so you don’t get

bored and scroll away. this is usually why you’ll keep watching even if