Why SWOT Is Often Misused

This framework's popular, and it looks simple, and that's why most people misuse it.

It's called SWOT, and it was created to help people think clearly about strategy before making decisions.

SWOT stands for strengths, weaknesses, opportunities, and threats.

Strengths are internal advantages you control, like skills, resources, or reputation.

Weaknesses are internal limits, like gaps in knowledge, cash, or capabilities.

Opportunities are external trends you could benefit from, like growing demand

or new technology. Threats are external risks like competitors, regulations, or changing customer

behavior. To use SWOT, you list each category honestly, not optimistically.