Why the Rich Ignore Luxury Brands

What if I told you that 75% of all luxury goods, you know, the Gucci bags,

the Rolex watches, all those flashy sports cars, aren't actually bought by the super

rich. Research reveals they're mostly bought by the middle and lower middle class.

So, what are the truly wealthy, what do they actually spend their money

on, and why, why do they seem to actively avoid the very brands

that, you know, the rest of the world craves? In this video,

I'm going to reveal the three core psychological shifts that make the rich immune to all that brand

hype, and this isn't about being cheap. No, it's a completely