Why Women Bought Dodge La Femme

Picture this: It's spring of nineteen fifty-five. You walk into your local Dodge dealership

looking for a new car, and there it sits—a two-door hardtop painted in what

Dodge called "Heather Rose" and "Sapphire White." Pink and white, if we're being honest.

The salesman walks over with a knowing smile and tells you this car was designed "by special

appointment to Her Majesty, the American Woman." Then he opens the door to reveal pink

rosebud upholstery and shows you the matching calfskin purse tucked into a compartment behind

the passenger seat, complete with a lipstick case, compact, cigarette lighter,

and comb. Now, here's the question that's puzzled automotive historians for seventy