Write Subject Lines That Get Clicked

My inbox is a monster, it's a never ending scroll. A thousand little

messages are taking all my soul. I try to send an email, a critical little

plea. But every single subject line gets stuck in purgatory. You gotta cut

the fluff and stop the corporate yawn. If you want them to click,

you've got to be a subject line don. Forget the FYI and trash the

two follow-ups. Stop wasting their attention, fill their digital cup.

Rule number one, the action . Start with a verb,

my friend. It's what they deserve. Review, approve,