Your Brain Craves Your Phone

Stop scrolling. Your brain is lying to you right now. And you don’t even realize it.

This happens to almost everyone. Every time you think about your phone, your brain releases

dopamine — the same chemical linked to pleasure and rewards. That means you don’t

need notifications, messages, or likes. Just thinking about checking your phone

is enough to trigger it. That’s why you pick up your phone without knowing why.

That’s why you unlock it… and forget what you were going to do. Your brain is trained

to crave the possibility of something new. Apps are designed to take advantage of this psychological

trick, keeping you scrolling longer than you planned. It’s not a lack