Your Business Story Doesn't Matter

First of all, if somebody comes to me and says, "Our business has such a great story,

we really need help s- telling that story," my answer is always, "It's not going

to help you grow your business." You, you do not need to tell your story,

it is not important to tell your story. You need to invite customers into a story.

You know, if you ask Dave Ramsey what's your story, he'll say,

"Well, you know, I had a lot of money and then I made some stupid decisions

and I went bankrupt, and then I read the Book of Proverbs and I came up with these principles,

and, uh, now I'm rich and I help other people get rich by using