YouTube Revenue Growth in Q3 2025
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• Q3 2025 revenue: $10.26 billion, up from $8.92 billion in Q3 2024 — a 14.9% year-over-year increase.
• Year-to-date (9 months): $28.98 billion, compared with $25.67 billion in 2024.
• Growth was driven primarily by direct-response advertising, followed by brand advertising,
both benefiting from increased advertiser spending. • YouTube is reaping the benefits of
being a platform for both advertisers who want to educate about their brand, but by those who
are driving action as well. If paid search clicks do decline, and as 0-click marketing
becomes more prevalent, YouTube is poised to capture performance marketing ad dollars. • How is YouTube
performing as a direct response channel? Let me know in the comments.
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