Zomato’s Emotional Targeting Genius

Yaar, kabhi notice kiya hai Zomato ke notifications ab notifications nahi lagte hain.

Aisa lagta hai koi purana dost ya phir koi toxic ex message kar raha hai. Khana kha lo,

bura lagta hai. Ya ab bas bhi karo, order bhi kar lo. Genius hai na? This is Day One

of Hundred Days of Brilliant Marketing. Main hoon Dev aur aaj hum baat karne wale hain Emotional

Targeting ki. Baaki apps hamesha fifty percent off chillate hain, lekin Zomato jaanta

hai ki log ads se bore ho chuke hain. Wo use karte hain Psychology. Wo aapke mood se

khelte hain. Baarish ho rahi hai toh chai pakode ka message, late night ho toh

dessert ka message. Ye transaction nahi bech raha, ye aapke dimaag mein ek jagah bana