Advertising Triggers and Human Needs

Maslow's hierarchy divides human needs into three levels: basic needs,

psychological needs and self-fulfillment needs. At the base, we find psychological

and safety needs, which ensure survival and security. These are essential, foundational

needs. As we move upward, we encounter psychological needs, the need of belonging

and love as well as self-esteem. Finally, at the top, we reach self-fulfillment

needs, where aspirations such as self-actualization and personal growth reside.

Now here, I will make the connection to advertising triggers. First,

we have the functional trigger to address basic needs like safety and survival.