Barbie's Integrated Marketing Success

The Barbie movie manipulated the entire world using a strategy called Integrated Marketing

Communication. It wasn't just a trailer. They turned Google pink,

put the Dreamhouse on Airbnb, and even had a Burger King menu. This is the holy

grail of the Promotion P. It is about creating one consistent vibe across every single

channel, from social media filters to physical bus stops. Most brands fail

because they send mixed signals. Barbie won because whether you were on Bumble or buying

a toothbrush, the message was identical. If you want to sell anything,

stop making random ads and start building a cohesive universe.