Blockbuster's Untaught Lesson

In 2000, Netflix offered Blockbuster 50 million. They were laughed out.

A decade later, Netflix soared. Blockbuster filed for bankruptcy. But Blockbuster saw

the future, launching streaming and ending late fees. The real killer wasn't ignorance; it

was their business model. Ironclad leases on 9,000 stores became anchors,

dragging them down. Removing those despised fees cost them 200 million dollars instantly.

Success had built a prison they simply couldn't escape.