Branding Shapes Perception

Branding is your biggest superpower. It turns the same product into cheap—or premium.

Proof? Imagine someone on a **Dell**. Now imagine someone on a **MacBook**.

Same laptop. Different perception. Dell feels like spreadsheets. MacBook feels creative.

Another example. Imagine a **Nike hotel**. It doesn’t exist— yet you can already

feel it. Athletes. Performance. Energy. Now remove the logo

from most hotels. Could you tell which one it is? Laptops are laptops. Hotels are hotels.

But branding changes how they’re seen. Perception is reality. Build yours now.