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Building Credibility in Qualitative Research

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Created November 12, 2025

About this video

Check out this video I made with revid.ai

https://www.revid.ai/view/building-credibility-in-qualitative-research-jDlUmdIiwxahmoEPcFrM

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Video Transcript

Full text from the video

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Your research isn't valid, it's credible. And no, they're not the

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same thing. In qualitative studies, like interviews, we don't use "validity." We use "credibility"

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to show our findings are believable. So how do you build it? First,

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triangulation. Use different data, methods, or researchers to see if your results

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hold up. It’s like getting a second opinion. Next, member checking.

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Go back to your participants and ask, "Hey, did I get your story

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right?" This ensures you're reflecting their reality. Finally,

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it’s about you. Your own experience and training build trust. So stop chasing

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