Business vs Brand: Key Differences

What is the difference between a business and a brand? A business focuses on transactions,

logistics, and profit. A brand focuses on connection, loyalty,

and recognition. A business is all about offering solutions through products or services.

A brand is all about creating an emotional relationship to build brand advocates. A business may exist

without a brand, but a brand is what makes a business memorable. A business is what

you do. A brand is how people perceive what you do. A strong brand can

outlive a business. An example of a business is like your corner coffee shop.

An example of a brand is your Starbucks. A brand is built using the brand matrix.