Candy Crush’s Live Ops Secret

Candy Crush should have died years ago but it's still making millions. The secret isn't

better puzzles. It's Live Ops. Every single day something new drops. Daily boosters.

Weekend challenges. Seasonal events. Limited time rewards. The game stays fresh without changing

the core mechanics. Players log in not just to play but to see what's new today.

That constant rotation creates habit. And habit creates revenue. Live Ops turned

a simple match three game into a perpetual content machine. It's why puzzle games that ignore

this strategy fade away while Candy Crush prints money a decade later. The game didn't

survive because it was good. It survived because it never stopped moving.