Clustering: Predicting Behavior Through Data
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Companies are predicting your next move by grouping you with strangers who act exactly like you.
It’s called clustering, a massive part of unsupervised machine learning. Think of it like
high school cliques but for data. The algorithm looks at a mess of information and finds hidden
sub-groups, whether that’s specific cancer types or shoppers who love discounts.
You have K-means, which forces data into specific teams based on distance, or hierarchical
clustering that builds a giant family tree. You might think your taste is unique,
but to an algorithm, you are just a coordinate in a very predictable box.
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