Cultural Imperialism in Global Media
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The movies and shows you watch are part of a massive cultural takeover. America controls
85% of the global film market, and some argue it’s not just exporting entertainment,
but a whole set of values like consumerism. This is called cultural imperialism. But here’s the twist:
we aren’t just brainwashed zombies. Studies show we interpret media through our own
cultural lens. When the show *Dallas* aired, Americans saw a rich lifestyle drama,
but Russians saw it as propaganda. It’s not a one-way street, either.
Japan gave us Pokémon, and the Philippines’ Jollibee dominates in Brunei. So,
are you just watching, or are you being changed?
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