Daraash Initiative Changing Lives in Ethiopia

Real magic is actually happening right now across communities in Ethiopia. You always hear

big companies talking about making an impact, but seeing the Daraash initiative by Heineken

in person is a whole different vibe. It is not just talk. The ambassadors and local teams

have been grinding for decades to show their true worth to the people here. Being part of this

for the first time is honestly remarkable. We have a massive amount of work still ahead of us,

but today proves that when everyone commits to the cause, we can genuinely change lives.