Designed to Keep You Playing
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Video Transcript
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Only 2% of players finish story-driven mobile games, and developers design it that way on purpose.
Games use monthly passes, limited-time events, and rotating themes to keep you hooked
without needing a real ending. They don't want you to finish. They want you to
check in tomorrow. Live Ops systems are built to create constant emotional investment,
turning completionists into perpetual players. The goal isn't for you to beat the game.
It's to make sure you never actually stop playing. That unfinished story keeps you
coming back, spending money on the next event, the next pass, the next reason
to stay. Your incompletion is their business model.
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