Diagnose Strategy with PESTEL and Forces

Your business strategy is completely blind without a proper diagnosis. You cannot just

launch a product and hope for the best; you need to scan the battlefield first.

Start by looking outside using PESTEL to see if the economy or laws are about to wreck you.

Then, use Porter’s 5 Forces to spot who is actually stealing your profit because it is not

just rivals, it is your own suppliers and customers too. Finally, look in the mirror.

Are your products Cash Cows funding your growth, or dead weights draining your bank

account? If you don't cut the losers, your whole empire collapses.