Fix the Backend Before Marketing

Marketing is not the first step, and that's where most people go wrong. Everyone wants to

spend on marketing, but here's the truth no one tells you. Marketing only works when the backend

is sorted. Before ads, ask yourself, is your operations clear?

Is your pricing right? Is your team ready to handle growth? Follow this step

to get clarity. Step one, invest in fixing the backend. Systems,

processes, fulfillment. Step two, spend on marketing, but spend wisely.

Not everywhere, not everything, only where your customer actually exists.

Step three, divide that spend smartly to create one strong, focused campaign.