Flawless Operations: The Key to Success

You can dominate an entire airport without hiring a single salesperson. Alyzia Belgium took

over the ground handling at Brussels Airport using a totally reactive strategy.

Instead of chasing airlines with fancy pitches, they just wait for the tenders to drop.

But here is the risky part. To make this work, their operations have to be flawless

because they have zero marketing fluff to hide behind. The research shows it all comes down

to internal culture. If the ramp agents feel empowered and safe, the planes leave

on time. Turns out, the best marketing strategy is just not losing people’s

luggage.